Most of the Businesses complain that they have an excellent website but dont have lots of hits or people visiting it. Thus do not have lots of business generated by their websites. In fact they are actually right because having an excellent website is 50% of the job. The other 50% is getting people to visit the sites. These things can be achieved by using various methods. Talking to people about the site eg. word of mouth promotion, chat sites etc. Television Advertisements, Radio Advertisements, News paper & Magazine advertisements, registering with Local Web Portals etc. There is one more mode of promotion which is probably the best mode of promotion and that is Search Engine Promotion.
Why Search Engine Promotion ?
Probably 90% - 95% of the web users use some kind of Search Engine or Directory service to find service providers. We all do it at some point of time.
How do these Search Engines and Directory Services get these sites listed in them ?
Its quite simple to understand. You need to tell these search engines or directories that you have a website and you would like to list it in their database. Once you successfully do that it starts showing up in the results when users search on the relevant keywords.
What are Keywords ?
Keywords are nothing but actual words, terms, products or services what you or your website deals with.
These are some examples of keywords:
indian,citylocal,remotesupport,hardware,software,consultant,intenet,wireless,entrepreneur,marketing,network,sales,website,design,hosting,sitebuilder,online it suport,online computer support,seo,search engine optimization,gloucester
This is a live example of what we have done for our own site:
for eg. if you go to www.google.com and search for keyword "gloucester computer maintenance", you should find www.dviewsolutions.com which is our website on the first page of google probably somewhere in the top 5 listing.
JUST CLICK ON THE KEYWORD IT WILL TAKE YOU STRAIGHT TO THE SEARCH RESULTS.
Search Engine Promotion and Search Engine Optimisation:
Search engine promotion is done in many ways. The first and formost step in undertaking this activity is Search engine optimisation. The website is checked and adjusted in such a way that the keywords are given prominence and weightage so that the search engines detect these keywords and list the sites when the query is passed to the search engine. There are various other steps and tools used to get the best results in this venture. One thing is fact that search engine optimisation is an ongoing process and never ends.
Always Remember:
ALL SEARCH ENGINE OPTIMISATION WORK TAKES ATLEAST 6 TO 12 WEEKS MINIMUM TO LIST THE SITE IN ANY SEARCH ENGINE. THERE IS NO SHORT CUT TO THIS. BEWARE OF PEOPLE WHO CLAIM TO GET YOU RESULTS AND IN THE FIRST PAGE IN 1 MONTH. THEY USE A SYSTEM CALLED UNETHICAL OR WRONG OPTIMISATION TECHNIQUE AND CAN GET YOUR SITE BANNED FOR ATLEAST 2 YEARS.
Call me on 0800 970 6870 for more information and my SEO offers.
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